Most people start a studio after landing a few clients. We didn’t. We built ours first, before any projects or case studies.
We wanted to create something that felt real, not something that existed just because someone paid for it. For us, the studio is more like a playground, a place to experiment, design, and see how far we can push ideas before anyone even asks for them.
It’s easy to wait for the “right time” — for clients, for funding, for the perfect portfolio piece. But waiting kills momentum. We wanted to create first and let everything else follow naturally. Even without projects, we can design, code, and explore ideas that reflect what we believe in. That’s the whole point.
Our Design Belief
I’ve always believed minimal websites look the best. A clean layout, clear hierarchy, and thoughtful typography — that’s timeless. But minimal doesn’t mean boring.
The real beauty is in the depth. The small interactions, the motion that feels natural, the way a button reacts when you hover over it. Those details are invisible to most people, but they change how the site feels. They turn something flat into something alive.
We focus on that feeling. It’s what separates a simple website from a crafted one.
Balancing Creativity and Clarity
We’re fans of Awwwards-style creative sites. They’re wild, bold, and full of experimentation. But we also know that most real businesses don’t need that level of craziness. Their goals are different. They need clarity, not confusion. They need to tell their story, not flex design skills.
So we’re not chasing trends or awards. We’re chasing balance — minimal in look, deep in interaction, and honest in purpose. The kind of website that communicates clearly but still feels premium.
Building Before the Clients
We don’t have clients yet, and that’s fine. We’re using this phase to build our systems, refine our process, and define our standards. This is the groundwork most people skip because they rush to look “established.”
But we don’t want to fake it. We want to know exactly how we work, what we value, and how our process feels before someone hires us. That way, when the right client shows up, we’re not improvising. We’re ready.
Building before clients gives us freedom. There’s no deadline pressure, no external expectations — just pure creation. It’s the best time to experiment, fail, and evolve.
What’s Next
Right now, our focus is on creating things we’re proud of. Personal projects, experiments, prototypes — anything that reflects our taste and skill. When clients come, they’ll see what we believe in through the work we’ve already built.
That’s why we built the studio first. Not to wait for work, but to create a place where good work can happen naturally.